Propaganda Advertisement Project

Propaganda Advertisement Project.

Due: 3rd period December 17 1 major grade
Due: 2nd and 3rd period December 18

Project Overview: After reviewing and understanding the ten propaganda techniques, you will apply them in a creation of your own. You will create an original company and logo for the company, and an original product for the holidays.

Propaganda Techniques
Bandwagon
Testimonial
Euphemism
Fear
Glittering Generality
Name Calling
Plain Folks
Rewards
Transfer
Repetition

1. Task #1: Generate ideas for a company and product for the holidays.
2. Task #2: Create a company name and logo. Name your company. Create an original logo for your company. Write a description of your company in at least 2 paragraphs. What is the purpose of the company? What does it sell, promote, etc? What does the log represent?
3. Task #3: Create an original product for the holidays. Consider items that are popular at this time of year (food, his/her gifts, gadgets, toys, clothing, etc.). Create several visual images of the product. (Remember, it is supposed to be an original product. You are not allowed to take a picture of an iPod or other product that already belongs to a company. Given this restriction, something hand/homemade might be the best way to go with your product.)
4. Task #4: Create a slogan or catch phrase for the product.
5. Task #5: Produce two advertisements. The ads should be a combination of words and visuals. Visuals should dominate and the message should be clear. The two ads together should use at least 7 propaganda techniques. These posters may be completed using a computer program and printed on 8x11 sheet of paper, or you may create your ads on a half sheet of poster board (or smaller, no smaller than an 8x11 sheet of paper) each. Include your company name and slogan/catch phrase on the ads.
6. Task #6 (optional): Group (2-4 students) Produce a short commercial/film, one minute in length, that combines all your products and employs three of the propaganda techniques. This will require extensive time after school (by all members of the group). You will receive 7 test points and one low daily grade will be dropped.
   
   Be sure to complete all necessary steps to do well on this project.

• Step 1 – Brainstorm company, logo, and original products. Make lists, webs. Sketch your ideas. Be thorough!
• Step 2- Brainstorm submission of slogans, catch phrases, important text and symbols that will be used.
• Step 3 – Brainstorm types of propaganda techniques you may use in your ad. Give examples of these techniques using your product. (Look through magazines to see how real advertising companies try to sell products like yours!)
• Step 4 – Sketch ideas for your ads.
• Step 5 – Create your ads and write your descriptions/paragraphs. All written work should be typed in 12-point font. Ads are expected to be original, creative, neat, and as professional as possible.
• Step 6 – for task #6, keep a log of when your group met to work on this project. Tell how each group member participated. Where did you meet? How much time did you spend on the project? Outline your ideas on the computer or paper. Turn in proof of your brainstorming and planning.