Propaganda Advertisement Project

Propaganda Advertisement Project.

Due: 3rd period December 17 1 major grade
Due: 2nd and 3rd period December 18

Project Overview: After reviewing and understanding the ten propaganda techniques, you will apply them in a creation of your own. You will create an original company and logo for the company, and an original product for the holidays.

Propaganda Techniques
Bandwagon
Testimonial
Euphemism
Fear
Glittering Generality
Name Calling
Plain Folks
Rewards
Transfer
Repetition

1. Task #1: Generate ideas for a company and product for the holidays.
2. Task #2: Create a company name and logo. Name your company. Create an original logo for your company. Write a description of your company in at least 2 paragraphs. What is the purpose of the company? What does it sell, promote, etc? What does the log represent?
3. Task #3: Create an original product for the holidays. Consider items that are popular at this time of year (food, his/her gifts, gadgets, toys, clothing, etc.). Create several visual images of the product. (Remember, it is supposed to be an original product. You are not allowed to take a picture of an iPod or other product that already belongs to a company. Given this restriction, something hand/homemade might be the best way to go with your product.)
4. Task #4: Create a slogan or catch phrase for the product.
5. Task #5: Produce two advertisements. The ads should be a combination of words and visuals. Visuals should dominate and the message should be clear. The two ads together should use at least 7 propaganda techniques. These posters may be completed using a computer program and printed on 8x11 sheet of paper, or you may create your ads on a half sheet of poster board (or smaller, no smaller than an 8x11 sheet of paper) each. Include your company name and slogan/catch phrase on the ads.
6. Task #6 (optional): Group (2-4 students) Produce a short commercial/film, one minute in length, that combines all your products and employs three of the propaganda techniques. This will require extensive time after school (by all members of the group). You will receive 7 test points and one low daily grade will be dropped.
   
   Be sure to complete all necessary steps to do well on this project.

• Step 1 – Brainstorm company, logo, and original products. Make lists, webs. Sketch your ideas. Be thorough!
• Step 2- Brainstorm submission of slogans, catch phrases, important text and symbols that will be used.
• Step 3 – Brainstorm types of propaganda techniques you may use in your ad. Give examples of these techniques using your product. (Look through magazines to see how real advertising companies try to sell products like yours!)
• Step 4 – Sketch ideas for your ads.
• Step 5 – Create your ads and write your descriptions/paragraphs. All written work should be typed in 12-point font. Ads are expected to be original, creative, neat, and as professional as possible.
• Step 6 – for task #6, keep a log of when your group met to work on this project. Tell how each group member participated. Where did you meet? How much time did you spend on the project? Outline your ideas on the computer or paper. Turn in proof of your brainstorming and planning.

1 December: Anthem Essay Revisions

See this link for information given in PowerPoints today.
Final drafts are due Wednesday.

Anthem Essay: Revision and Editing

Computer Lab Instructions:

• First, you need to type your essay. (Essay Template is on the Y-Drive)
• Next, REVISE (open the “REVISION” PowerPoint in the “Anthem” folder on the y-drive). Check for 2nd person “you” first. Then print. Now revise using a pen or pencil. Make your corrections. Then print again.
• Then, EDIT (open the “EDITING” PowerPoint)
  •If you are using quotes in your essay, open the “QUOTES_WORKSCITED” PowerPoint.
• Information on these PowerPoints can be found below:

REVISION

Introduction
Does you introduction include the title of the book (in italics or underlined) and the author?
If not, add this.
Does your introduction include a brief summary of the book?
If not, add this.
Does your introduction include a thesis statement?
If not, add one.
Paragraph Length
Introduction: 4-6 sentences
Body paragraphs: 5-10 sentences each
Conclusion: 4-6 sentences
Do not go under or over!
On-topic paragraphs
Make sure each detail sentence supports your topic sentence.
Read each sentence. Do they support the topic?
Read the last sentence. Does it still support the topic? If not, does it lead into the next paragraph? If not, REVISE it!
Details from Anthem
Each paragraph must include details from the book!
If you don’t include some details from the book, your paragraph isn’t helping to address the essay topic.
Conclusion
Does your conclusion include a restated thesis statement?
If not, restate your thesis and add it to your conclusion.
Do you sound negative in your conclusion? If not, revise so you sound positive. (Don’t write anything like "this book was okay" or "this wasn’t a very good book." If you didn’t like it, don’t say anything about it. OR, you could add something positive, even if you didn’t like it!)
Include an insightful thought.
Find 2nd person point of view
First, select "replace" in the edit menu. Next, replace "you" with several underlines _____. Now everywhere in your essay where there is an underline, you know you need to revise so it is in third-person point of view.
Verb Tense
When writing about literature, use the present tense.
Incorrect: Equality found a tunnel and went there when others watched movies.
Correct: Equality finds a tunnel and goes there while others watch movies.
Revise verb tense errors.

Make your revisions, then print
Now you are ready to edit.

EDITING

Spell Check
Is your spelling correct? Use the computer’s spell check.
Correct any homophone errors. These are just a few:

• They’re, their, there
• Where, were
• Then, than
  Two, too, to
• Choose, chose
• Witch, which
• Through, threw
• No, now, know
• Advice, advise

Commas
Use the comma uses handout.
Joining 2 independent clauses with a coordinating conjunction (FANBOYS). EXAMPLES:
Joining an independent clause with a dependent clause. If you begin a sentence with a dependent clause, you need a comma before the independent clause. For example:
Because Equality wasn’t watching his hour glass, he didn’t get back to the movie house in time to leave with his brothers.
While Equality and International were sweeping, they found a tunnel.
Check other punctuation
Semi-colons
Colons
Apostrophes (use apostrophes for possessives, not for plurals)
Basic Sentence Errors
Fragments
Run-ons (these usually involve comma errors)
Subject-verb agreement
Formatting
Book titles are italicized or underlined.
Anthem is a book by Ayn Rand
Anthem was written by Ayn Rand
DOUBLE-SPACE, and only double-space, everything!
Typed in 12 point font, Times New Roman, Georgia, or Arial.
MLA header: top right corner. Last name and page number.
MLA heading (not in the header) on the left! Heading includes

• Name
• Instructor’s name
• Class and period
• Date in MLA format (3 December 2008)

Title your essay. Center it after the heading. (do NOT bold, underline or put your title in quotation marks)
Editing Strategy
Start with the last sentence in your essay.
Read the last sentence. Does it have any errors? Does it sound correct? Edit to correct any mistakes.
Continue your editing with the sentence before last.
Make your corrections, then print again.
Read again, checking for mistakes you didn’t catch previously.
Trade with someone in the class if you want to.
Read aloud (quietly), listening for sentences that sound awkward.

QUOTES & WORKS CITED

When using quotes…
Don’t start a paragraph with a quote.
Don’t start a sentence with a quote.
Introduce all quotes with your own words. (It is also best to end quotes with your own words.)
Citing your quote in parentheses
Equality says he will bring his invention to the Council of Scholars and "put before them the greatest gift ever offered to men" (67).
Equality says he will bring his invention to the Council of Scholars and "put before them the greatest gift ever offered to men" (Rand 67).
If you are only citing one source, the book, you don’t have to put the author’s name. Just put the page number where the quote is found in parentheses. The punctuation goes after the parentheses.
Works Cited
If you use quotes in your essay, you MUST cite them and include a works cited.
The Works Cited will be the last page in your paper (the page number will be in your header).